A Few More Common Marketing Mistakes Made By Businesses

A Few More Common Marketing Mistakes Made By Businesses

Seeing what has happened in our nation’s fourth-largest city has been a sobering reminder of the fragility of life, and business. It’s helpful to be reminded that threats and disasters can (and do) strike from directions that you might least expect. And...
Stay Focused on Revenue Growth & Customer Retention

Stay Focused on Revenue Growth & Customer Retention

One thing I’ve seen when working with my business-owner clients is that when you focus on something enough — however small — it becomes “big” and crowds out room for the truly significant issues. It adds purpose to what we do and is the...
How the Pareto Principle Drives Productivity

How the Pareto Principle Drives Productivity

Slogging through the summer, and with the weather still hot, it can be tempting to press cruise control for August until Labor Day. But could it be that a rhythm of working a little less might make you more productive? It’s a pretty counter-intuitive notion;...
Marketing Tips for a Small Business Owner

Marketing Tips for a Small Business Owner

As you may have heard, “Labor Day” originated during the 7-day workweeks of 12-hour days in the late 1800s, as our country was in the throes of the Industrial Revolution. Times have certainly changed since then — and the manufacturing jobs of the...
Why Price Reductions are Bad Business Positioning

Why Price Reductions are Bad Business Positioning

I have too many friends who start or seek to turn around a flailing business, using the price reduction principle as a guiding light. It would be a mistake. Why Price Reductions are Bad Positioning for Business “How many things in your life do you do...

Let’s Talk About Your Business…

I know your business. Because we deal with clients like you all the time, I’ve got a leg up on all those “gurus”, since I’m right there in the trenches with you. You and I both see the headlines. Questionable government decisions, taxes sure to...